Freelancers: An Expense or An Investment?

When small businesses think of hiring a freelancer for content marketing or website development, there is always hesitation. While freelancers often enhance businesses, many view the hiring as an unnecessary expense. Let’s get over that initial balk and learn how hiring a outside writer can benefit your organization. Take Off Your Writer Hat As aContinue reading “Freelancers: An Expense or An Investment?”

The Secret Weapon in Your Marketing Toolbox

Newsletters aren’t what they used be, and that’s a good thing. Like many outreach methods, the newsletter evolved in order to survive the digital world. Where social media allows immediate sharing of information reaching broad audiences, newsletters allow for prolonged exposure to targeted audiences with consistent messaging. Savvy marketing professionals realize organizations can focus onContinue reading “The Secret Weapon in Your Marketing Toolbox”

5 Simple Tools to Help Small Businesses Save Time And Money

As a small business owner, I am often pulled in many directions at once. I love tools that help simplify my daily routine and improve my productivity while not affecting my bottom line. Investing time, money and effort into software and training helps propel my business into a high-production mode. Here’s a few of myContinue reading “5 Simple Tools to Help Small Businesses Save Time And Money”