Add Holiday Greetings to Your Marketing Campaign

We’re weeks away from mailboxes overflowing with greeting cards.

While we sift through the piles of mail, most of us enjoy opening envelopes filled with messages of good cheer and well wishes for healthy and profitable new year.

We display those cards on the walls or on our reception desks. We invite our employees and visitors to take notice of them in our lobby areas.

But, do we catch the subtle marketing campaign?

Each business that sends out holiday greetings does so with purpose – to share good tidings and to keep their name and contact information in front of clients.

Market Your Business

The Consultant Journal provided a list of reasons businesses take the time to distribute greeting cards.

Tucked between the lines of Season’s Greetings and Thank You for Your Business is a subtle campaign to keep the clients aware of the company’s services. It’s also a tool to reengage with clients we haven’t worked with in awhile.

Like everything else that goes out with your company name on it, make sure your holiday cards are a proper reflection of your services and work.

Ensure your cards send the right message to clients by selecting high-quality products, addressing the cards by hand and personally signing the cards for top clients.

Stand Out in a Digital World

We’re all busy. We squeeze in as much as we can in every eight to ten hours we work daily. We multitask. We skim articles we don’t have time to read.

Sending a seasonal greeting card makes your firm stand out. It’s a physical reminder that someone took the time to select and send the perfect holiday message.

Lush, a boutique card design company, even suggests skipping sending December greeting cards and instead go for Thanksgiving or New Years.

Here’s the thing though – don’t make it a sales pitch!

The message should be sincere and meaningful for the recipient. Don’t spoil it with a hard sell pitch for your company. Keep your message on topic and send the card to the business address only.

Too Late for This Holiday

Developing your holiday card list, selecting a card and having it mailed may be cutting it close this season.

If you’re too late to get in on the holiday cheer with soft-sell marketing campaign to clients and potential clients, consider sending cards at these additional times:

  • New Client Welcome
  • Thank You for Recent Order/Referral
  • Birthday/Work Anniversary

Keep in mind when sending these greetings, these should always include a personalized, handwritten note and signature.

Yet another reason your clients will know, trust and value your service.

The greeting card should definitely be part of your marketing toolbox

A Messy Desk Isn’t Always a Sign of Genius

We’ve all seen the pictures of Albert Einstein sitting a messy desk and equate disorganization as a sign of genius.

Science has shown the correlation to be valid, but a sloppy work space isn’t always well received by customers, coworkers or management.

Work Space Debate

In the  majority of modern offices, private work spaces are few and far between. Coworkers, more often than not, are sharing a desk or table for their 40-hour work week.

For as many people who thrive in chaos, there are the same who require neatness to produce their best work.

Coworkers with sloppy habits can be doing harm by encroaching on shared work space and negatively affecting productivity.

Finding the balance for your business and your employees requires a group effort before important documents or information could be lost in the clutter.

How to Approach Sloppy Employees

Imagine a high-end client coming to your office for the first time. Would you cringe or would your office space be an accurate reflection of how your organization operates?

Dive deeper into CareerTrend tips on approaching employees who need clean up.

  1. Take a helpful approach – offer assistance with organization or time management
  2. Provide Organizational Tools – provide filing supplies or storage space
  3. Issue Corporate Directive – avoid singling any one employee
  4. Be Diligent but Flexible – recognize even the neatest employees may have a disorganized desk every so often

As a business owner or manager, you don’t want to spend time harping on your staff to keep their space clean. However, it is your responsibility to maintain standards and keep productivity on track.

Your Messy Desk Reflects Your Professionalism

Those of us who love working under deadlines, and have a method to our madness for desk organization, can function in the chaos.

On the flip side, it could make others lose confidence in our abilities to perform our jobs well.

One of the most known staffing agencies, Robert Half, offered insight into Office Team’s study about workplace tidiness.

When asked what was most distracting or annoying about employee work space, 54% of managers surveyed stated a messy or disorganized work space while only 10% said the same for a overly neat work space.

Additional stats from the survey by the Adeco group show 42%of Americans have judged a coworker more negatively if his work space is dirty. It’s not clear how many are managers in that number.

Sure, most people don’t swim in paperwork and Post-It Notes. I doubt the majority of workers dust their neatly organized desk weekly. We all work best in a happy medium of these extremes. Just remember, your work area is a reflection of you, your company and how you appear to clients – Keep it decluttered at best.

 

The Secret Weapon in Your Marketing Toolbox

Newsletters aren’t what they used be, and that’s a good thing.

Like many outreach methods, the newsletter evolved in order to survive the digital world.

Where social media allows immediate sharing of information reaching broad audiences, newsletters allow for prolonged exposure to targeted audiences with consistent messaging.

Savvy marketing professionals realize organizations can focus on specific, and useful, information throughout their newsletter campaign.

Share Useful Information with Clients

The key here is USEFUL information. Clients don’t want their inboxes flooded with junk and no marketer wants their hard work shifted to the spam folders.

Include newsletters as part of your direct marketing efforts with target clients through announcements of products, services and even to reinforce brand recognition.

Writing informative and engaging newsletters is an art. Messages for your customer, employees and board of directors are not the same. It’s vital to know your audience and tailor all messaging to be a consistent reflection of your organization.

Gain Contacts and Clients

Become a trusted source of useful information and your organization will see increases in site traffic and a jump in client engagement.

Newsletter readers spend 80% more time on the a company’s site according to content marketing writer, Megan Radogna.

Newsletters offer a vessel for visual content that engages clients with your message without it coming across as a hard sell.

According to imaginepub.com, email marketing is the third most influential source of information for B2B audiences, behind only colleague recommendations and industry-specific thought leaders.

Internal Newsletters Keep Everyone in the Loop

Be sure this essential tool works for your organization internally as well. The importance of internal communication hasn’t faded.

With 73% of millennials identifying email as their preferred means of business communication, business leaders must utilize the internal newsletter to keep employees and investors abreast of company information.

Managers and business leaders can’t always know if their team is paying attention in a meeting or reading drafted memos. They can, however, check a read receipt for digital newsletters sent via email.

Changes in policy, personnel and even P&L statements can be shared at a glance with a monthly newsletter.

Managers can boost morale with news of employee promotions, sales wins and other good news through an organized format so that everyone remains in the loop.

While the newsletter has it’s place and benefits, it’s role is to be ONE of the tools in your arsenal, not the only one. Much like other platforms, newsletters work best when used in conjunction with other marketing efforts such as blogs, advertising and social media content.

 

5 Simple Tools to Help Small Businesses Save Time And Money

As a small business owner, I am often pulled in many directions at once.

I love tools that help simplify my daily routine and improve my productivity while not affecting my bottom line.

Investing time, money and effort into software and training helps propel my business into a high-production mode. Here’s a few of my favorite tools that help my business run smoothly and help me keep costs low.

Canva

If you don’t have experience in graphic design, but you need eye-catching media, Canva is your new best friend.

With a host of free tools, images and templates, anyone can create bright, engaging and professional designs. Draft polished newsletters, business cards, social media posts and marketing collateral with one source.

Gather your team through one portal to share design ideas, gain feedback and save projects in one location.

HootSuite

You can spend all day attracting and interacting with your followers on social media, but it’s not the best use of your time.

Through HootSuite, your marketing team can plan full campaigns or schedule a week’s worth of posts from a single dashboard.

With four tiers of plans, any organization can find the perfect match for their social media marketing and analytics. Post to Pinterest or YouTube and everything in between by simply managing a calendar.

In addition, HootSuite offers additional education, idea generation and guides to assist in your marketing efforts.

PayPal

Getting paid for services or products rendered shouldn’t be stressful.

For many small businesses, invoicing and receiving payments is simplified using one of the most popular applications, PayPal.

Use PayPal for your online store or send invoices for services. No matter how you use it, the tracking and accounting services help small businesses manage their accounts easily.

Social Media Groups

Become a joiner.

Small business owners take on a lot of responsibility for the success of their business. But no one can become successful alone.

It’s time to join some social media groups and allow those groups to inspire, rejuvenate and even be constructively critical of your business.

Through LinkedIn, Twitter, Facebook, Instagram, Google+ and Pinterest, you can find a professional group that can help boost your business. Use the groups to bounce ideas and share experiences, wins and losses.

Skype

Although it’s been around for years, Skype continues to make improvements for business and social use.

Whether your business works with international clients or you have coworkers who join the team remotely, this video and phone platform helps make conference calls easy and keeps costs low.

Throughout the business call, participants can instantly share files relevant to the conversation or for future use.

Don’t limit this platform for business calls only. Skype is a great tool to use for vlogs, podcasts and even live streaming at events or meetings.

If you know a tool that has become essential for you business, share with us!