Content Marketing – More Than Blogs

Content marketing shares valuable information to your customers and potential customers. It’s main goals include: drive site traffic, obtain brand recognition and get your company viewed as trusted source of industry knowledge, products and services.

Most companies automatically think blogs are the best tool to move their content marketing strategy forward. While it is a great tool, it isn’t the only option.

Nearly 60% of businesses find content marketing challenging.  Here are a few tried and true marketing vehicles to ensure your business is viewed as a thought leader and innovator.

eBooks/White Papers

Establishing your company as an authority in your field is essential. Factual and beneficial information packages offer businesses the opportunity to highlight industry knowledge and specifically how they stand out from the competition.

The white paper has served businesses for years. With the addition of eBook, many businesses find it challenging to know when to offer each of these great content tools.

These vehicles offer customers valuable content and businesses get customer insight. Obtaining customer information with a free download of these packages prove great lead generators for the company while providing quality content to the customer.

It’s not enough to develop these gems. Businesses must promote them through social media, newsletters and of course, the company blog if they want to gain a sizable audience.

Videos

In an age where virtually everyone has a YouTube channel, your content better offer something customers can use.

Live feeds with interviews and product demonstrations allow viewers a glimpse of what makes your company and products unique.

Businesses want the video content to engage customers, but these content pieces must be tracked and align with the overall marketing strategy.

According to the Content Marketing Institute (CMI), the future of video marketing tactics mean businesses must be able to measure the effectiveness and impact those campaigns had on your customers.

Infographics

With all the new media formats available, some businesses may question if the old favorite is still effective.

With nearly 60% of B2B marketing campaigns using infographics in their strategy, it’s safe assume the tried and true tool remains influential.

Consumers are busy. One of the best ways to reach your audience is with visual content.

SMA Marketing’s article on the importance of infographics also states ‘high quality infographics are 30x more likely to be read than text’. Note, high quality – seek professional graphics help or try platforms like Canva to achieve a professional graphic.

A combination of these tools provides a well-rounded content marketing strategy outline for you business. Keep in mind, ideas must convert to sales. Once you know which tools will bring in customers, take the time for research and development, goals and trackers and calendar implementation.

Contact me to discuss how professional copywrting contributes to your content marketing strategy. 

 

The Secret Weapon in Your Marketing Toolbox

Newsletters aren’t what they used be, and that’s a good thing.

Like many outreach methods, the newsletter evolved in order to survive the digital world.

Where social media allows immediate sharing of information reaching broad audiences, newsletters allow for prolonged exposure to targeted audiences with consistent messaging.

Savvy marketing professionals realize organizations can focus on specific, and useful, information throughout their newsletter campaign.

Share Useful Information with Clients

The key here is USEFUL information. Clients don’t want their inboxes flooded with junk and no marketer wants their hard work shifted to the spam folders.

Include newsletters as part of your direct marketing efforts with target clients through announcements of products, services and even to reinforce brand recognition.

Writing informative and engaging newsletters is an art. Messages for your customer, employees and board of directors are not the same. It’s vital to know your audience and tailor all messaging to be a consistent reflection of your organization.

Gain Contacts and Clients

Become a trusted source of useful information and your organization will see increases in site traffic and a jump in client engagement.

Newsletter readers spend 80% more time on the a company’s site according to content marketing writer, Megan Radogna.

Newsletters offer a vessel for visual content that engages clients with your message without it coming across as a hard sell.

According to imaginepub.com, email marketing is the third most influential source of information for B2B audiences, behind only colleague recommendations and industry-specific thought leaders.

Internal Newsletters Keep Everyone in the Loop

Be sure this essential tool works for your organization internally as well. The importance of internal communication hasn’t faded.

With 73% of millennials identifying email as their preferred means of business communication, business leaders must utilize the internal newsletter to keep employees and investors abreast of company information.

Managers and business leaders can’t always know if their team is paying attention in a meeting or reading drafted memos. They can, however, check a read receipt for digital newsletters sent via email.

Changes in policy, personnel and even P&L statements can be shared at a glance with a monthly newsletter.

Managers can boost morale with news of employee promotions, sales wins and other good news through an organized format so that everyone remains in the loop.

While the newsletter has it’s place and benefits, it’s role is to be ONE of the tools in your arsenal, not the only one. Much like other platforms, newsletters work best when used in conjunction with other marketing efforts such as blogs, advertising and social media content.

 

5 Simple Tools to Help Small Businesses Save Time And Money

As a small business owner, I am often pulled in many directions at once.

I love tools that help simplify my daily routine and improve my productivity while not affecting my bottom line.

Investing time, money and effort into software and training helps propel my business into a high-production mode. Here’s a few of my favorite tools that help my business run smoothly and help me keep costs low.

Canva

If you don’t have experience in graphic design, but you need eye-catching media, Canva is your new best friend.

With a host of free tools, images and templates, anyone can create bright, engaging and professional designs. Draft polished newsletters, business cards, social media posts and marketing collateral with one source.

Gather your team through one portal to share design ideas, gain feedback and save projects in one location.

HootSuite

You can spend all day attracting and interacting with your followers on social media, but it’s not the best use of your time.

Through HootSuite, your marketing team can plan full campaigns or schedule a week’s worth of posts from a single dashboard.

With four tiers of plans, any organization can find the perfect match for their social media marketing and analytics. Post to Pinterest or YouTube and everything in between by simply managing a calendar.

In addition, HootSuite offers additional education, idea generation and guides to assist in your marketing efforts.

PayPal

Getting paid for services or products rendered shouldn’t be stressful.

For many small businesses, invoicing and receiving payments is simplified using one of the most popular applications, PayPal.

Use PayPal for your online store or send invoices for services. No matter how you use it, the tracking and accounting services help small businesses manage their accounts easily.

Social Media Groups

Become a joiner.

Small business owners take on a lot of responsibility for the success of their business. But no one can become successful alone.

It’s time to join some social media groups and allow those groups to inspire, rejuvenate and even be constructively critical of your business.

Through LinkedIn, Twitter, Facebook, Instagram, Google+ and Pinterest, you can find a professional group that can help boost your business. Use the groups to bounce ideas and share experiences, wins and losses.

Skype

Although it’s been around for years, Skype continues to make improvements for business and social use.

Whether your business works with international clients or you have coworkers who join the team remotely, this video and phone platform helps make conference calls easy and keeps costs low.

Throughout the business call, participants can instantly share files relevant to the conversation or for future use.

Don’t limit this platform for business calls only. Skype is a great tool to use for vlogs, podcasts and even live streaming at events or meetings.

If you know a tool that has become essential for you business, share with us!