Add Holiday Greetings to Your Marketing Campaign

We’re weeks away from mailboxes overflowing with greeting cards.

While we sift through the piles of mail, most of us enjoy opening envelopes filled with messages of good cheer and well wishes for healthy and profitable new year.

We display those cards on the walls or on our reception desks. We invite our employees and visitors to take notice of them in our lobby areas.

But, do we catch the subtle marketing campaign?

Each business that sends out holiday greetings does so with purpose – to share good tidings and to keep their name and contact information in front of clients.

Market Your Business

The Consultant Journal provided a list of reasons businesses take the time to distribute greeting cards.

Tucked between the lines of Season’s Greetings and Thank You for Your Business is a subtle campaign to keep the clients aware of the company’s services. It’s also a tool to reengage with clients we haven’t worked with in awhile.

Like everything else that goes out with your company name on it, make sure your holiday cards are a proper reflection of your services and work.

Ensure your cards send the right message to clients by selecting high-quality products, addressing the cards by hand and personally signing the cards for top clients.

Stand Out in a Digital World

We’re all busy. We squeeze in as much as we can in every eight to ten hours we work daily. We multitask. We skim articles we don’t have time to read.

Sending a seasonal greeting card makes your firm stand out. It’s a physical reminder that someone took the time to select and send the perfect holiday message.

Lush, a boutique card design company, even suggests skipping sending December greeting cards and instead go for Thanksgiving or New Years.

Here’s the thing though – don’t make it a sales pitch!

The message should be sincere and meaningful for the recipient. Don’t spoil it with a hard sell pitch for your company. Keep your message on topic and send the card to the business address only.

Too Late for This Holiday

Developing your holiday card list, selecting a card and having it mailed may be cutting it close this season.

If you’re too late to get in on the holiday cheer with soft-sell marketing campaign to clients and potential clients, consider sending cards at these additional times:

  • New Client Welcome
  • Thank You for Recent Order/Referral
  • Birthday/Work Anniversary

Keep in mind when sending these greetings, these should always include a personalized, handwritten note and signature.

Yet another reason your clients will know, trust and value your service.

The greeting card should definitely be part of your marketing toolbox

The Secret Weapon in Your Marketing Toolbox

Newsletters aren’t what they used be, and that’s a good thing.

Like many outreach methods, the newsletter evolved in order to survive the digital world.

Where social media allows immediate sharing of information reaching broad audiences, newsletters allow for prolonged exposure to targeted audiences with consistent messaging.

Savvy marketing professionals realize organizations can focus on specific, and useful, information throughout their newsletter campaign.

Share Useful Information with Clients

The key here is USEFUL information. Clients don’t want their inboxes flooded with junk and no marketer wants their hard work shifted to the spam folders.

Include newsletters as part of your direct marketing efforts with target clients through announcements of products, services and even to reinforce brand recognition.

Writing informative and engaging newsletters is an art. Messages for your customer, employees and board of directors are not the same. It’s vital to know your audience and tailor all messaging to be a consistent reflection of your organization.

Gain Contacts and Clients

Become a trusted source of useful information and your organization will see increases in site traffic and a jump in client engagement.

Newsletter readers spend 80% more time on the a company’s site according to content marketing writer, Megan Radogna.

Newsletters offer a vessel for visual content that engages clients with your message without it coming across as a hard sell.

According to imaginepub.com, email marketing is the third most influential source of information for B2B audiences, behind only colleague recommendations and industry-specific thought leaders.

Internal Newsletters Keep Everyone in the Loop

Be sure this essential tool works for your organization internally as well. The importance of internal communication hasn’t faded.

With 73% of millennials identifying email as their preferred means of business communication, business leaders must utilize the internal newsletter to keep employees and investors abreast of company information.

Managers and business leaders can’t always know if their team is paying attention in a meeting or reading drafted memos. They can, however, check a read receipt for digital newsletters sent via email.

Changes in policy, personnel and even P&L statements can be shared at a glance with a monthly newsletter.

Managers can boost morale with news of employee promotions, sales wins and other good news through an organized format so that everyone remains in the loop.

While the newsletter has it’s place and benefits, it’s role is to be ONE of the tools in your arsenal, not the only one. Much like other platforms, newsletters work best when used in conjunction with other marketing efforts such as blogs, advertising and social media content.