Content Marketing – More Than Blogs

Content marketing shares valuable information to your customers and potential customers. It’s main goals include: drive site traffic, obtain brand recognition and get your company viewed as trusted source of industry knowledge, products and services.

Most companies automatically think blogs are the best tool to move their content marketing strategy forward. While it is a great tool, it isn’t the only option.

Nearly 60% of businesses find content marketing challenging.  Here are a few tried and true marketing vehicles to ensure your business is viewed as a thought leader and innovator.

eBooks/White Papers

Establishing your company as an authority in your field is essential. Factual and beneficial information packages offer businesses the opportunity to highlight industry knowledge and specifically how they stand out from the competition.

The white paper has served businesses for years. With the addition of eBook, many businesses find it challenging to know when to offer each of these great content tools.

These vehicles offer customers valuable content and businesses get customer insight. Obtaining customer information with a free download of these packages prove great lead generators for the company while providing quality content to the customer.

It’s not enough to develop these gems. Businesses must promote them through social media, newsletters and of course, the company blog if they want to gain a sizable audience.


In an age where virtually everyone has a YouTube channel, your content better offer something customers can use.

Live feeds with interviews and product demonstrations allow viewers a glimpse of what makes your company and products unique.

Businesses want the video content to engage customers, but these content pieces must be tracked and align with the overall marketing strategy.

According to the Content Marketing Institute (CMI), the future of video marketing tactics mean businesses must be able to measure the effectiveness and impact those campaigns had on your customers.


With all the new media formats available, some businesses may question if the old favorite is still effective.

With nearly 60% of B2B marketing campaigns using infographics in their strategy, it’s safe assume the tried and true tool remains influential.

Consumers are busy. One of the best ways to reach your audience is with visual content.

SMA Marketing’s article on the importance of infographics also states ‘high quality infographics are 30x more likely to be read than text’. Note, high quality – seek professional graphics help or try platforms like Canva to achieve a professional graphic.

A combination of these tools provides a well-rounded content marketing strategy outline for you business. Keep in mind, ideas must convert to sales. Once you know which tools will bring in customers, take the time for research and development, goals and trackers and calendar implementation.

Contact me to discuss how professional copywrting contributes to your content marketing strategy. 


Add Holiday Greetings to Your Marketing Campaign

We’re weeks away from mailboxes overflowing with greeting cards.

While we sift through the piles of mail, most of us enjoy opening envelopes filled with messages of good cheer and well wishes for healthy and profitable new year.

We display those cards on the walls or on our reception desks. We invite our employees and visitors to take notice of them in our lobby areas.

But, do we catch the subtle marketing campaign?

Each business that sends out holiday greetings does so with purpose – to share good tidings and to keep their name and contact information in front of clients.

Market Your Business

The Consultant Journal provided a list of reasons businesses take the time to distribute greeting cards.

Tucked between the lines of Season’s Greetings and Thank You for Your Business is a subtle campaign to keep the clients aware of the company’s services. It’s also a tool to reengage with clients we haven’t worked with in awhile.

Like everything else that goes out with your company name on it, make sure your holiday cards are a proper reflection of your services and work.

Ensure your cards send the right message to clients by selecting high-quality products, addressing the cards by hand and personally signing the cards for top clients.

Stand Out in a Digital World

We’re all busy. We squeeze in as much as we can in every eight to ten hours we work daily. We multitask. We skim articles we don’t have time to read.

Sending a seasonal greeting card makes your firm stand out. It’s a physical reminder that someone took the time to select and send the perfect holiday message.

Lush, a boutique card design company, even suggests skipping sending December greeting cards and instead go for Thanksgiving or New Years.

Here’s the thing though – don’t make it a sales pitch!

The message should be sincere and meaningful for the recipient. Don’t spoil it with a hard sell pitch for your company. Keep your message on topic and send the card to the business address only.

Too Late for This Holiday

Developing your holiday card list, selecting a card and having it mailed may be cutting it close this season.

If you’re too late to get in on the holiday cheer with soft-sell marketing campaign to clients and potential clients, consider sending cards at these additional times:

  • New Client Welcome
  • Thank You for Recent Order/Referral
  • Birthday/Work Anniversary

Keep in mind when sending these greetings, these should always include a personalized, handwritten note and signature.

Yet another reason your clients will know, trust and value your service.

The greeting card should definitely be part of your marketing toolbox

Breaks – Good for You & for Business

Multi-taskers get stuff done.

Keep your nose to the grindstone.

No rest for the wicked.

Seriously, it’s 2018 and we all know that all work and no play made Jack a very dull boy.

Boost your energy, your mental capacity and even your metabolism with some stress-relieving breaks throughout the day.

Numerous psychology and business leaders see great results when employees take time to walk away from their work.

“A workday without breaks drains our mental capacity and lowers productivity; while taking breaks throughout the day is extremely beneficial, both physically and mentally,” says Doug Fleisner, sales executive at JRG Advisors.

Breaks Improve Productivity and Morale

Walking away from my computer is sometimes the exact step I need to gain perspective and gather my thoughts. I come back renewed and with a fresh set of eyes on a project.

My years working in the food service industry and in retail reinforced the boost breaks have in morale. Sometimes a 10- minute break joking with colleagues and letting off some steam or a social lunch in the break room can turn a tiring day into a productive one.

So, why do so many American workers skip out on this essential benefit?

In a recent Tork survey, nearly 20% of North American workers feel their bosses believe they aren’t working hard if they take regular lunch breaks. About 13% feel they are being judged by coworkers for taking breaks as well.

It’s time to stop eating at your desk or working until you’re so hunched over you literally creak when you sit up. Walk, or run if you must, outside or to the nearest break room and let yourself return refreshed.

Sitting is the New Smoking

According to Dr. William Shrank, Chief Medical Officer with University of Pittsburgh Medical Center (UPMC) Health Plan, sitting for more than three hours without a break is harmful to your overall health.

While it doesn’t cause the drastic health issues of smoking, sedentary lifestyles lead to increases in the risks for cardiovascular disease, diabetes, depression and back/neck pain.

A quick walk away from your desk helps gather your thoughts, increase circulation, release dopamine and stretch the muscles. Plus, you can use breaks as an opportunity to be social in the office, check personal messages or calls and even grab a healthy snack.

Benefits of regularly taking breaks include better posture, increased calorie burn and metabolism, and improved alertness.

Treat your work area like you would have if it were in the sixties, seventies or eighties. Take the stairs, walk over to a colleague’s desk, offer to water office plants or tidy the break room. Find reasons to get up and get moving.

Encourage a Healthy Work Environment

Satisfied and energized employees are the best tools of any organization.

Encouraging employees to reduce stress and improve productivity through breaks can be challenging when there are goals to meet and customers to engage. However, leading by example is the best way managers can highlight the importance of taking breaks.

Managers may consider scheduling a monthly lunch for employees to socialize and dine. Create relaxing spaces with plants, natural light and seating where employees can take a break. Stock the break room with healthy options and plenty of seating to help them unwind and regroup.

Should managers find themselves looking for an employee who is on a break, relax. The step away could be bringing your organization more benefits than you think!


Freelancers: An Expense or An Investment?

When small businesses think of hiring a freelancer for content marketing or website development, there is always hesitation.

While freelancers often enhance businesses, many view the hiring as an unnecessary expense. Let’s get over that initial balk and learn how hiring a outside writer can benefit your organization.

Take Off Your Writer Hat

As a small business, you and your team wear many hats to make the organization function smoothly. You’re the CEO, the mail sorter, the office manager, the event planner and the advertising team.

Decide if your marketing efforts need an in-house staff member or a boost from a professional writer. Many times, staff and freelancers work in tandem so the organization’s day-to-day operations are maintained.

Take off the writing hat and get a freelancer whose focus in content marketing and B2B communications writing helps take your organization to the next level.

Bad Writing is Bad for Business

Just because you can write an email doesn’t mean you can develop an email campaign to drive drive traffic, increase revenue and build trust in your field.

Sure, no one knows your business better than you. However, if your message and your call to action aren’t clear or invoke reactions, your business won’t grow.

Hiring a freelance writer means getting the knowledge of an expert on an as-needed basis. Finding copywriters, graphic designers and SEO specialists is essential for presenting your organization in the best light to customers.

Hire a professional for the targeted projects and you can focus on the day-to-day operations.

Freelancers Save Money

Hiring a freelancer means your organization doesn’t provide office space, full salary and benefits or training time. Freelancers save organizations money  and provide high-quality work.

Freelancers are their own business and often work on referrals and networking which means we are always giving our best work to each client. We strive to exceed expectations and adhere to strict deadlines.

Copywriters know how to write in persuasive tones to elicit response. We know how to take jargon filled notes and produce compelling copy that hits your clients right in the pain points.

Freelance copywriters know how to engage with your customers so you become a trusted authority in your field.


Let’s talk more about how I can help your business in marketing copywriting, gain more site traffic and earn more clients.

A Messy Desk Isn’t Always a Sign of Genius

We’ve all seen the pictures of Albert Einstein sitting a messy desk and equate disorganization as a sign of genius.

Science has shown the correlation to be valid, but a sloppy work space isn’t always well received by customers, coworkers or management.

Work Space Debate

In the  majority of modern offices, private work spaces are few and far between. Coworkers, more often than not, are sharing a desk or table for their 40-hour work week.

For as many people who thrive in chaos, there are the same who require neatness to produce their best work.

Coworkers with sloppy habits can be doing harm by encroaching on shared work space and negatively affecting productivity.

Finding the balance for your business and your employees requires a group effort before important documents or information could be lost in the clutter.

How to Approach Sloppy Employees

Imagine a high-end client coming to your office for the first time. Would you cringe or would your office space be an accurate reflection of how your organization operates?

Dive deeper into CareerTrend tips on approaching employees who need clean up.

  1. Take a helpful approach – offer assistance with organization or time management
  2. Provide Organizational Tools – provide filing supplies or storage space
  3. Issue Corporate Directive – avoid singling any one employee
  4. Be Diligent but Flexible – recognize even the neatest employees may have a disorganized desk every so often

As a business owner or manager, you don’t want to spend time harping on your staff to keep their space clean. However, it is your responsibility to maintain standards and keep productivity on track.

Your Messy Desk Reflects Your Professionalism

Those of us who love working under deadlines, and have a method to our madness for desk organization, can function in the chaos.

On the flip side, it could make others lose confidence in our abilities to perform our jobs well.

One of the most known staffing agencies, Robert Half, offered insight into Office Team’s study about workplace tidiness.

When asked what was most distracting or annoying about employee work space, 54% of managers surveyed stated a messy or disorganized work space while only 10% said the same for a overly neat work space.

Additional stats from the survey by the Adeco group show 42%of Americans have judged a coworker more negatively if his work space is dirty. It’s not clear how many are managers in that number.

Sure, most people don’t swim in paperwork and Post-It Notes. I doubt the majority of workers dust their neatly organized desk weekly. We all work best in a happy medium of these extremes. Just remember, your work area is a reflection of you, your company and how you appear to clients – Keep it decluttered at best.


The Secret Weapon in Your Marketing Toolbox

Newsletters aren’t what they used be, and that’s a good thing.

Like many outreach methods, the newsletter evolved in order to survive the digital world.

Where social media allows immediate sharing of information reaching broad audiences, newsletters allow for prolonged exposure to targeted audiences with consistent messaging.

Savvy marketing professionals realize organizations can focus on specific, and useful, information throughout their newsletter campaign.

Share Useful Information with Clients

The key here is USEFUL information. Clients don’t want their inboxes flooded with junk and no marketer wants their hard work shifted to the spam folders.

Include newsletters as part of your direct marketing efforts with target clients through announcements of products, services and even to reinforce brand recognition.

Writing informative and engaging newsletters is an art. Messages for your customer, employees and board of directors are not the same. It’s vital to know your audience and tailor all messaging to be a consistent reflection of your organization.

Gain Contacts and Clients

Become a trusted source of useful information and your organization will see increases in site traffic and a jump in client engagement.

Newsletter readers spend 80% more time on the a company’s site according to content marketing writer, Megan Radogna.

Newsletters offer a vessel for visual content that engages clients with your message without it coming across as a hard sell.

According to, email marketing is the third most influential source of information for B2B audiences, behind only colleague recommendations and industry-specific thought leaders.

Internal Newsletters Keep Everyone in the Loop

Be sure this essential tool works for your organization internally as well. The importance of internal communication hasn’t faded.

With 73% of millennials identifying email as their preferred means of business communication, business leaders must utilize the internal newsletter to keep employees and investors abreast of company information.

Managers and business leaders can’t always know if their team is paying attention in a meeting or reading drafted memos. They can, however, check a read receipt for digital newsletters sent via email.

Changes in policy, personnel and even P&L statements can be shared at a glance with a monthly newsletter.

Managers can boost morale with news of employee promotions, sales wins and other good news through an organized format so that everyone remains in the loop.

While the newsletter has it’s place and benefits, it’s role is to be ONE of the tools in your arsenal, not the only one. Much like other platforms, newsletters work best when used in conjunction with other marketing efforts such as blogs, advertising and social media content.


5 Simple Tools to Help Small Businesses Save Time And Money

As a small business owner, I am often pulled in many directions at once.

I love tools that help simplify my daily routine and improve my productivity while not affecting my bottom line.

Investing time, money and effort into software and training helps propel my business into a high-production mode. Here’s a few of my favorite tools that help my business run smoothly and help me keep costs low.


If you don’t have experience in graphic design, but you need eye-catching media, Canva is your new best friend.

With a host of free tools, images and templates, anyone can create bright, engaging and professional designs. Draft polished newsletters, business cards, social media posts and marketing collateral with one source.

Gather your team through one portal to share design ideas, gain feedback and save projects in one location.


You can spend all day attracting and interacting with your followers on social media, but it’s not the best use of your time.

Through HootSuite, your marketing team can plan full campaigns or schedule a week’s worth of posts from a single dashboard.

With four tiers of plans, any organization can find the perfect match for their social media marketing and analytics. Post to Pinterest or YouTube and everything in between by simply managing a calendar.

In addition, HootSuite offers additional education, idea generation and guides to assist in your marketing efforts.


Getting paid for services or products rendered shouldn’t be stressful.

For many small businesses, invoicing and receiving payments is simplified using one of the most popular applications, PayPal.

Use PayPal for your online store or send invoices for services. No matter how you use it, the tracking and accounting services help small businesses manage their accounts easily.

Social Media Groups

Become a joiner.

Small business owners take on a lot of responsibility for the success of their business. But no one can become successful alone.

It’s time to join some social media groups and allow those groups to inspire, rejuvenate and even be constructively critical of your business.

Through LinkedIn, Twitter, Facebook, Instagram, Google+ and Pinterest, you can find a professional group that can help boost your business. Use the groups to bounce ideas and share experiences, wins and losses.


Although it’s been around for years, Skype continues to make improvements for business and social use.

Whether your business works with international clients or you have coworkers who join the team remotely, this video and phone platform helps make conference calls easy and keeps costs low.

Throughout the business call, participants can instantly share files relevant to the conversation or for future use.

Don’t limit this platform for business calls only. Skype is a great tool to use for vlogs, podcasts and even live streaming at events or meetings.

If you know a tool that has become essential for you business, share with us!

Top 3 Reasons to Visit Garmisch-Partenkirchen in the Summer

Majestic peaks surround Garmisch-Partenkirchen drawing visitors to the slopes of the Bavarian Alps.

While dozens of ski runs and resorts dot the landscape of the region in southern Germany that hosted the 1936 Winter Olympics and 1978 Alpine Ski Championship, you can find just as many thrilling and awe-inspiring activities in the summer.

Our family enjoyed an impromptu trip recently and we’re already planning our next visit because we just couldn’t fit all we wanted to do in one week. As we plan for our next excursion, we worked out a list of things we must try or do again.

1.     Shopping & Dining

The downtown area showcases a great mix of traditional shops with hand-crafted treasures and trendy boutiques. With the hand-painted murals on numerous shops, restaurants and hotels, you feel as if you’re strolling an art exhibit as you walk the cobblestone and brick streets.

Dining options include everything from Pizza Hut to authentic Baltic menus and lots of ice cream shops and bakeries. As with most German dining experiences, give yourself lots of time to enjoy the food and conversations with table mates, because service is high-quality, it’s not quick. The restaurants we visited offered delicious options (including kids menus) and worth the time we spent there.

Street performers and dining locations often offer musical demonstrations in the evenings, but there is always activity buzzing through the town center.

Festivals are abundant in the area including, spring, summer and October festivals, knight tournaments, street art festivals and even a festival where they celebrate the cows returning from their summer pastures.

2.     Outdoor Adventures

If you love thrill seeking, Garmisch delivers. As we explored the downtown area, para gliders floated on the breeze above.

We ventured out to Oberammergau to ride the Kolben Chairlift – 420 meters up – to play at the Mountain Adventure Playground. Along with the park and Piston Saddle Hut restaurant is the new Kletterparadies high ropes course with scenic challenges for all ages.

Adventurers can ride the chairlift back down, hike or take the 2,600 meter Alpine Coaster. The coaster boasts ‘the world’s longest weatherproof toboggan run with magnetic brakes’ that offers speeds up to 40 km/h and ‘73 curves, nine jumps, and seven waves’. It’s a fun ride that you will want to do more than once.

Water adventures await you with canoes, kayaks, still or white-water rafting. Throughout the region are dozens of trails to hike or bike, rentals are available, that offer incomparable views and lasting memories.

3.     Historic Places and Tours

Garmisch puts you in the middle of many historic places open for guided group or independent tours.

Explorers who want to combine a hike with a castle tour should consider Neuschwanstein Castle from which inspired Walt Disney to create the Cinderella castle. Walking from the parking area to the castle takes about 40 minutes and, if you want to see the view from the top, be ready to climb 300 stairs.

Additional sites are in neighboring Ettal and include Linderhof Palace which was the smallest of three palaces from King Ludwig II. Local Benedictine monks offer tours of the Ettal Abby where you can shop their carved pieces and their beer, wine and liquors.

History and music enthusiasts may tour Mittenwald village, ‘Land of One Thousand Violins’ where tourists can visit the violin museum and dine local microbreweries. WWII historic sites are also accessible to view such as Berchtesgaden Eagle’s Nest, Adolf Hitler’s vacation home, or the Dachau Concentration Camp.

Just one stop of many

While our family is stationed in Germany, we plan to take every chance to explore.

These few years offer a multitude of opportunities to travel and experience culture and adventure.