I decided to start MB ProWriter so small businesses in the hospitality industry would have a fighting chance to thrive in this competitive field.
When our family moved to Germany for my husband’s job, I decided to marry my two passions – writing and hospitality work – into a freelance career.
Small businesses put so much of their passion into their products and services, but not always in their marketing efforts. I help your passion and personality shine through customized content marketing.
Why You Need A Content Creator
A quality content writer helps strengthen your relationships with existing clients and establish connections with new ones by translating your passion into words.
We work together in defining your brand, your ideal customer and how to reach them with authentic messaging that converts to paying customers who keep coming back for more.
Let’s build and maintain those customer connections through personalized content marketing.
Define Your Brand & Customers
Here’s the truth – your business won’t be all things to all people. That’s okay, it shouldn’t be! Your business targets a specific customer with your unique flair.
Your brand involves anything that represents your business in-house and your outreach communications. The way customers recognize and know you is through consistent branded materials. From your social media tone to the font on your menu, everything should be cohesive.
We’ll work together in finding your brand voice and singing it loud so customers know exactly how to find you. Soon, you’ll be able to tell everyone one sentence what you do, who you serve and why.
Create Clear Messaging
Muddy messaging makes a mess and leaves everyone confused.
“I meant what I said and I said what I meant.” – Dr. Seuss’s famous character, Horton
There a many avenues for customer outreach. You don’t have to participate in every form of marketing and communications to feel ‘seen and heard’. Be selective in your mediums and your message to maximize the impact to your audience.
My combined experience in journalism, marketing and hospitality provides and edge in helping you create content marketing messaging that reaches and resonates with your ideal customers.
Convert Fans to Paying Customers
Congratulations, your social media post received hundreds of ‘likes’ and shares!
Fantastic, some of your loyal customers posted pictures of them enjoying the experience at your location.
Now what? How do you get those interactions to convert fans to paying customers?
Success isn’t possible without positive engagement – live and in media communications. Relationships need to be cultivated from within.
You’re more than likely great at in-person marketing. You know how to interact with the customer at your facility. But how do you stay connected and entice the customer to come back? Together, we’ll take that personal connection and weave it into your emails, blogs, social media posts and other marketing materials.
My husband and I both worked as waitstaff and bartenders at Woodbine Golf Club. Working with the owners and staff as an event planner there solidified our decision to hold our wedding at the facility in 2008.