Content marketing shares valuable information to your customers and potential customers. It’s main goals include: drive site traffic, obtain brand recognition and get your company viewed as trusted source of industry knowledge, products and services.

Most companies automatically think blogs are the best tool to move their content marketing strategy forward. While it is a great tool, it isn’t the only option.

Nearly 60% of businesses find content marketing challenging.  Here are a few tried and true marketing vehicles to ensure your business is viewed as a thought leader and innovator.

eBooks/White Papers

Establishing your company as an authority in your field is essential. Factual and beneficial information packages offer businesses the opportunity to highlight industry knowledge and specifically how they stand out from the competition.

The white paper has served businesses for years. With the addition of eBook, many businesses find it challenging to know when to offer each of these great content tools.

These vehicles offer customers valuable content and businesses get customer insight. Obtaining customer information with a free download of these packages prove great lead generators for the company while providing quality content to the customer.

It’s not enough to develop these gems. Businesses must promote them through social media, newsletters and of course, the company blog if they want to gain a sizable audience.

Videos

In an age where virtually everyone has a YouTube channel, your content better offer something customers can use.

Live feeds with interviews and product demonstrations allow viewers a glimpse of what makes your company and products unique.

Businesses want the video content to engage customers, but these content pieces must be tracked and align with the overall marketing strategy.

According to the Content Marketing Institute (CMI), the future of video marketing tactics mean businesses must be able to measure the effectiveness and impact those campaigns had on your customers.

Infographics

With all the new media formats available, some businesses may question if the old favorite is still effective.

With nearly 60% of B2B marketing campaigns using infographics in their strategy, it’s safe assume the tried and true tool remains influential.

Consumers are busy. One of the best ways to reach your audience is with visual content.

SMA Marketing’s article on the importance of infographics also states ‘high quality infographics are 30x more likely to be read than text’. Note, high quality – seek professional graphics help or try platforms like Canva to achieve a professional graphic.

A combination of these tools provides a well-rounded content marketing strategy outline for you business. Keep in mind, ideas must convert to sales. Once you know which tools will bring in customers, take the time for research and development, goals and trackers and calendar implementation.

Contact me to discuss how professional copywrting contributes to your content marketing strategy. 

 

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