We’re weeks away from mailboxes overflowing with greeting cards.
While we sift through the piles of mail, most of us enjoy opening envelopes filled with messages of good cheer and well wishes for healthy and profitable new year.
We display those cards on the walls or on our reception desks. We invite our employees and visitors to take notice of them in our lobby areas.
But, do we catch the subtle marketing campaign?
Each business that sends out holiday greetings does so with purpose – to share good tidings and to keep their name and contact information in front of clients.
Market Your Business
The Consultant Journal provided a list of reasons businesses take the time to distribute greeting cards.
Tucked between the lines of Season’s Greetings and Thank You for Your Business is a subtle campaign to keep the clients aware of the company’s services. It’s also a tool to reengage with clients we haven’t worked with in awhile.
Like everything else that goes out with your company name on it, make sure your holiday cards are a proper reflection of your services and work.
Ensure your cards send the right message to clients by selecting high-quality products, addressing the cards by hand and personally signing the cards for top clients.
Stand Out in a Digital World
We’re all busy. We squeeze in as much as we can in every eight to ten hours we work daily. We multitask. We skim articles we don’t have time to read.
Sending a seasonal greeting card makes your firm stand out. It’s a physical reminder that someone took the time to select and send the perfect holiday message.
Lush, a boutique card design company, even suggests skipping sending December greeting cards and instead go for Thanksgiving or New Years.
Here’s the thing though – don’t make it a sales pitch!
The message should be sincere and meaningful for the recipient. Don’t spoil it with a hard sell pitch for your company. Keep your message on topic and send the card to the business address only.
Too Late for This Holiday
Developing your holiday card list, selecting a card and having it mailed may be cutting it close this season.
If you’re too late to get in on the holiday cheer with soft-sell marketing campaign to clients and potential clients, consider sending cards at these additional times:
- New Client Welcome
- Thank You for Recent Order/Referral
- Birthday/Work Anniversary
Keep in mind when sending these greetings, these should always include a personalized, handwritten note and signature.
Yet another reason your clients will know, trust and value your service.
The greeting card should definitely be part of your marketing toolbox.